“The UCF deal would have been worth $35 million for 15 years — a figure that Danny White said in a December meeting of the UCF Foundation Board of Directors would be the “third or fourth” most lucrative naming-rights deal in the history of college football.”
Read the full story here: https://www.orlandosentinel.com/sports/mike-bianchi-commentary/os-sp-ucf-fau-roofclaim-naming-rights-20200204-avuirmq5srafnpra3vqbatxlsi-story.html
